About Us

Our journey began in May 2025 when we recognized a significant opportunity in the snack food industry. Through careful market observation, we discovered that cassava chips have gained tremendous popularity across diverse age groups, from young consumers to older generations. The familiar taste profile of cassava chips makes them universally appealing, creating a strong foundation for our business venture.

After conducting comprehensive market research, we validated our hypothesis and decided to establish our operations in Jimbaran, Bali. We launched three distinctive flavors to cater to different preferences: Original for its universal appeal, Balado representing authentic Indonesian taste, and Cheese as an innovative flavor rarely found in the market. Our products are packaged in resealable pouches, ensuring freshness and portability for consumers who enjoy our snacks anywhere, anytime.

Vision

To become the leading premium cassava chip brand in Indonesia, recognized for our authentic flavors, innovative products, and commitment to quality that brings joy to every snacking moment.

Mission

To produce high-quality cassava chips using the finest ingredients and traditional Indonesian flavors.

To continuously innovate and expand our product range to meet evolving consumer preferences.

To build strong relationships with our customers through exceptional products and service.

Our Team

Jofa is the visionary founder behind our cassava chip business, whose genuine passion for cassava chips sparked the entire venture. As the owner, he identified the market potential and took the initiative to transform his personal interest into a thriving business opportunity. His entrepreneurial spirit and deep understanding of consumer preferences have been instrumental in shaping our product development and business strategy. Jofa’s leadership and dedication to bringing quality cassava chips to the market continue to drive our company’s growth and success.

Nia brings her culinary passion and expertise to our production operations as our dedicated Production Manager. As a university student with a deep love for cooking, she has transformed her hobby into professional expertise, ensuring that every batch of our cassava chips meets the highest quality standards. Her hands-on approach and attention to detail in the production process guarantee that our customers receive consistently delicious and fresh products. Nia’s commitment to excellence and her understanding of food preparation techniques make her an invaluable asset to our team.

Dwi leads our marketing efforts with her extensive knowledge and passion for digital marketing strategies. Her expertise in modern marketing techniques and understanding of consumer behavior have been crucial in establishing our brand presence in the competitive snack food market. As our Marketing Manager, she develops and implements comprehensive marketing campaigns that effectively communicate our brand values and product benefits to target audiences. Dwi’s innovative approach to digital marketing ensures that our brand reaches the right customers through the most effective channels, contributing significantly to our business growth.